Soltan
Boots SOLTAN’s Summer 2022 campaign tackled the universal parenting challenge of applying sun cream to young children with creativity and impact. The campaign delivered a highly effective in-store, print, and social toolkit celebrating British summertime. It also launched the first-ever localised airport activations in Manchester, Stansted, and Aberdeen, expanding brand presence in key travel hubs. A standout moment was the collaboration with TikTok creator and TV presenter Nigel Clarke to create an engaging music video. Designed to educate parents and children (ages 4–12) on sun protection, the Suncream Dance reached over 17 million views and 30 million impressions. This multi-channel approach successfully raised awareness and made sun protection fun and memorable for families.