Soltan - Hello Sunshine
The Boots SOLTAN Summer 2022 campaign tackled the universal parenting challenge of applying sun cream to young children, bringing creativity and warmth to a functional problem and celebrating British summertime while making sun protection engaging and memorable. We delivered an integrated in‑store, print and social toolkit and launched Boots’ first localized airport activations in Manchester, Stansted and Aberdeen to expand presence in key travel hubs, while collaborating with TikTok creator and TV presenter Nigel Clarke on a bespoke music video. The resulting “Suncream Dance” educated parents and children (ages 4–12) through play and repetition, achieving 17M+ video views, 30M impressions, and a strong uplift in awareness and positive brand engagement, successfully reframing sun protection as fun, approachable and family‑friendly.
Brand campaign: OOH /Activation / Social
Role: Senior Art Director / Creative Lead
Agency: The Pharm / VML
