Sleek
Sleek set out to refresh its brand to connect with a younger audience and reposition itself from “cheap” to “affordable luxury.” The work encompassed building a comprehensive brand toolkit, establishing new visual and verbal codes, and delivering a complete identity overhaul. This wasn’t just a refresh; it was a reinvention. We crafted a brand presence that speaks directly to Gen Z: effortlessly cool and grounded in authenticity. The transformation sparked a clear shift in perception, elevating Sleek from the ordinary to the distinctive, capturing attention and driving renewed interest in the brand.