![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/217fc3fe-bc08-405f-bfee-ea989f262168/a4e8e04d-4a45-45ac-8cbf-955a4d5cd01a_rw_1200.jpg?h=18c08b5d98c7c8c8c8b351d24130802f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/217fc3fe-bc08-405f-bfee-ea989f262168/4b843ec7-dc05-4495-a96f-f45a26c78825_rw_1200.jpg?h=aab3d1d1efa3bff88a637aa528157b3d)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/217fc3fe-bc08-405f-bfee-ea989f262168/c3ecbba3-8b27-444e-80b8-64455d75b724_rw_3840.jpg?h=96441c37ccf2eab3fb3eccb63d091d0f)
During my time at Grey London I was involved in a lot of the creative development for fragrance brand Hugo Boss. Initially led by the Paris office, the London office co-developed a pitch to show our conceptual expertise and best in class production values, which won the business to then originate in London HQ.