Working on global brands like Head & Shoulders, I’ve consistently delivered on multi-channel campaigns and digital toolkits, like this Get Ahead Freestyle Academy we created. An online community for fans of freestyle football hosted by professional freestylers Billy Wingrove and Jeremy Lynch. To drive traffic to the academy, we made two online films with Billy and Jeremy playing out their best moves and encouraging people to enter a competition to win a coaching session. The film was shot at an old RAF base in Suffolk and was directed by Adam Mufti. Music by up and coming musician Jacob Banks.
Another 360 campaign for Head & Shoulders I worked on under the core campaign Live Head First, featuring the brave activity parkour to bring the idea to life.