Working on global brands like Head & Shoulders, I’ve consistently delivered on multi-channel campaigns and digital toolkits, like this Get Ahead Freestyle Academy we created. An online community for fans of freestyle football hosted by professional freestylers Billy Wingrove and Jeremy Lynch who help people find the confidence to try the sport for themselves. To drive traffic to the academy, we made a recruitment film with Billy and Jeremy. It features the guys showing off some of their best moves and then encouraging people to enter a competition to win a coaching session. The film was shot at an old RAF base in Suffolk and was directed by Adam Mufti. Music is by a new up and coming musican Jacob Banks.
Another 360 campaign for Head & Shoulders I worked on under the core campaign Live Head First, featuring the brave activity parkour to bring the idea to life.