LIVE HEAD FIRST
Head & Shoulders

Creative at Saatchi’s working on a global brand at the early stages of developing a new worldwide campaign, LIVE HEAD FIRST. The platform champions the idea that with the reassurance of Head & Shoulders behind you, you have the confidence to throw yourself fully into life and seize every moment. Shaped and evolved a refreshed campaign for the brand. The role spanned developing the concept and constantly coming up with new initiatives and executions under the brand platform consistently across the globe over a period of 5 years. We worked across multiple TVCs and digital executions for Global, European and UK markets, collaborating with directors including Ernest Desumbila.

We delivered fully integrated, 360 campaigns and social-first content, including the Get Ahead Freestyle Academy—an online community for freestyle football fans hosted by Billy Wingrove and Jeremy Lynch.
To drive engagement, we created a suite of digital films and content, shot at a former RAF base in Suffolk and directed by Adam Mufti, supported by original music from Jacob Banks.
Brand Platform / TV/ Social
Role: Senior Art Director
Agency: Saatchi & Saatchi
Sponsorship partner for Britain’s Next Top Model, delivering branded content, on-air integrations, and retail activation to boost brand visibility.
I led this global super shoot for the Head & Shoulders rebrand under Live Head first. Shot by Sam Robinson, we created a distinctive, consistent look, tone, and feel that brought to life the brand's equities in a way that is genuine, fresh, compelling, and rooted in storytelling, and that also formed the global photography guidelines for the brand.
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