A social first, integrated campaign to support the ATL “Strong Protection Gently delivered” message. Here we had an exciting opportunity to play natively in a digital space to help drive Bepanthen as a superior product (with a purer formula) to its key threat zinc oxide competitors. The main KPI for this digital campaign is to land our product benefits and support the ATL in markets where it runs. To achieve this we created a hero product benefit animated sequence. This sequence dramatises the key product benefits whilst reinforcing Bepanthen’s role in ‘transformational healing.’ Social platform communities are a focused “go-to” for new parents requiring that peer-to-peer advice and support. The mix of fresh clean photography, and playful animated graphics elevated the brands superiority and showcases the product stories in a native and relevant way. The toolkit of assets were built bespoke for platform, agile for market optimisation and are mobile first produced.