Our challenge was to get Avon UK into a current place, repositioning the brand with a totally new youthful image and drive online purchases. With this, the Smarter Beauty campaign was born. In six months we created a new visual toolkit with new photography and design guidelines, produced over a 100 social media assets, online films, TVC’s and animations. Alongside this we also revamped their Avon representatives to bring their important business model into today’s world. Selecting real reps including mums, students & budding entrepreneurs. A mix of digital content and engaging films were produced and aired on SKY TV and has since seen an increase and variety of women signing up.
Following the successful Smarter Beauty campaign, I then worked on a new product launch for Avon beauty "Tattoo" where we came up with a pure digital campaign idea led by an exclusive Pop-Up event with tattoo artists and celebrity make-up artists.