My outlook on life, I like to think comes from a combination of my Australian roots; an ‘up for giving it a go’ combined with the upper lip determination of making it in London - a competitive melting pot for creativity and the arts. It’s a mix of being a dreamer with a big desire to be successful and do work that’s meaningful, and creative.
My career path is a constant learning journey but built up of invaluable creative direction & brand experience working across global advertising agencies, large publishing companies, fashion headquarters, curating exhibitions and starting new business ventures.
Championing creativity and discovering new artists has been a consistent drive throughout my advertising career, where over the past six years I’ve curated several exhibitions to promote artists within the industry, In 2010 I co-founded Higher Pitch and Art Sells exhibitions and whilst working at Saatchi & Saatchi I co-curated “There’s A Good Girl” for Viva women and Publicis Group championing women artists.
With a knack of tapping into what’s current, relevant, and needed to find the right talent to connect with to produce distinctive work for any creative project I work on - I love refining and providing creative solutions that can lead to magic moments. It could be cracking a complicated brief, creating an exhibition or event or turning a dull brief into something insightful and looks striking.